Adili rebrand as Ascension

Adili.com, are the primary retailers seen on Green-uk.co.uk, we love them, the clothes are not only ethical but also modern and stylish. Adili were the pioneers of the ultimate online ethical shopping experience. This forward-thinking young brand has quickly grown from niche to mainstream and now boasts over 80 of the best ethically produced fashion brands. As it leaps further into the fashion world and unveils a 35 piece AW09 Own-Label collection this progressive brand is ready to make some major fashion statements with a punchy new name – ASCENSION.

Adam Smith, CEO says “We are thrilled to announce our re-brand to Ascension. We see this as a huge opportunity to position ourselves as a serious fashion brand for the future. We found that people struggled with the name Adili – in terms of pronunciation and in associating the term with ethnic fashion. As we expand our reach by targeting ‘lighter green’ consumers and with the view to increase our presence internationally, we decided that the timing was right to launch a strategic re-brand”.

Adili chose Ascension as their new name as it is fashion forward and meaningful to consumers. “We love what this name portrays – it has momentum with ties to ‘ascend’ and forward -thinking, which are exactly this feelings that we want portrayed with our brand” says Adam.

Ascension wants everyone to look green and gorgeous from head to toe, so jump online and bookmark green-uk.co.uk. This will become your new ethical fashion bible bringing you a rapidly expanding selection of the best eco-chic fashions and must-have ethical exclusives including the highly sought after Ascension brand.